What is Vtuber? Explained by Vallenina
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A VTuber (Virtual YouTuber) is someone who creates content on platforms like YouTube, using a digital avatar (typically anime-inspired) to represent themselves rather than showing their real-life appearance on camera. These avatars are usually created using motion-capture technology or live 2D/3D modeling software to track the movements, expressions, and gestures of the person behind the avatar in real-time.
How VTubers Work:
- Virtual Avatars: The VTuber uses a computer-generated character or an avatar. The avatars are animated, and their movements are controlled in real-time by the VTuber’s actions, captured through a webcam or specialized software.
- Streaming/Content Creation: They can stream games, interact with their audience, or create any type of content like singing, Q&A, discussions, etc., all while maintaining the virtual persona.
- Interaction with Viewers: VTubers often interact with their fans through chat, voice, and social media while maintaining a sense of anonymity. The avatar becomes the key connection with their audience.
Why Should You Become a VTuber?
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Anonymity & Privacy
: If you’re camera-shy or prefer to keep your personal life private, a VTuber avatar allows you to interact with others online without showing your real face. You can maintain a sense of privacy while still being engaging and personal.
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Creative Expression
: VTubers often design unique avatars that reflect their personalities, styles, or interests. It’s a fun and creative way to express yourself beyond the usual look or identity. You can also change your avatar’s style and animations as you grow or evolve in your online career.
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Appeal to a Niche Audience
: VTuber avatars are commonly anime-styled, which appeals to a broad community of anime, gaming, and cosplay fans. This opens opportunities to connect with specific, enthusiastic audiences.
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Entertainment and Content Variety
: As a VTuber, you can create a wide range of content. Whether it’s gaming, singing, music production, chatting, or even educational content, you can experiment with what interests you and your viewers.
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Monetization Potential
: You can make money as a VTuber through ad revenue on platforms like YouTube, as well as donations, sponsorships, merchandise sales, memberships, or collaborations with other content creators or brands. Many VTubers also use platforms like Twitch to earn money through subscriptions and tips.
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Building a Community
: Being a VTuber can help you create a fanbase and a community around your content. As you build your presence, you can interact with viewers in a more direct and fun way, keeping them engaged with regular streams, content, and updates.
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Trend and Popularity
: VTubing has exploded in popularity over the past few years, especially with big names like Hololive and Nijisanji, who have brought the culture to the mainstream. Being a part of this trend can help you gain recognition in a growing and thriving industry.
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Personal Growth and Opportunities
: As a VTuber, you develop skills not only in content creation, gaming, or singing but also in marketing, social media engagement, and networking. The more you grow as a VTuber, the more opportunities may come your way in collaborations, partnerships, or even possible professional endeavors. Make money,etc!
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Improved Engagement with Fans
: Many VTubers have found that using an avatar helps to increase their audience’s engagement. The virtual character becomes an emotional or humorous figure that fans can connect with on a different level compared to regular YouTubers or streamers.
Challenges:
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Technical Setup: Being a VTuber requires some investment in software and possibly hardware (like a good webcam, motion-capture software, and a decent computer) to get started, which might be a bit challenging for beginners.
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Consistency
: Like any content creation, VTubing requires dedication and consistency to grow an audience. It may take time before you see significant rewards.
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Learning Curve
: Mastering the tools and technology behind VTubing can take time, and it may require a bit of creativity to design an engaging avatar and content style that works for you and your audience.
How do I make money with anything associated with Vtuber (if I don’t want/ not ready to be a Vtuber)
WOW
Good question! this helps both Vtuber and Artist in this context!
If you have art skills and want to make money by selling your creations to VTubers, there are several ways you can do so, since VTubers often rely on custom-made assets for their virtual personas and content. Here are some ideas on how to monetize your art and sell it to VTubers:
1. Create Custom VTuber Avatars
VTubers need unique avatars to represent themselves in the digital world. If you have the skills to design 2D or 3D avatars, you can offer your services as a custom avatar creator.
- 2D Avatars: Design and draw fully customizable 2D avatars (often called Live2D models). These are typically used for live streaming and require a knowledge of software like Live2D Cubism.
- 3D Avatars: Create 3D avatars for VTubers, which may require more advanced skills in software like Blender or VRoid Studio.
Monetization: You can charge per avatar based on the complexity of the design and animation. Some VTubers also need outfits, accessories, or different expressions for their avatars, so offering packages for upgrades could increase your sales.
2. Design Overlays and Assets
VTubers use various assets during their streams to enhance the visual experience, such as:
- Stream Overlays: Custom-designed frames, borders, and screens that make the stream look professional and personalized.
- Alert Graphics: Animated graphics that pop up when there’s a donation, new follower, or subscriber (these can include things like animated characters or logos).
- Emotes and Stickers: Many VTubers need custom emotes for their subscribers, or stickers to share in chat and social media.
- Scene Transitions and Animations: Custom transitions between scenes, which are often animated with characters, effects, or cool visuals.
Monetization: You can sell these assets individually or offer packages. Some VTubers might want unique, branded emotes or overlays for their streams, so this is a good niche to tap into.
3. Backgrounds and Environments
For VTubers who want to have interactive or engaging settings, custom backgrounds (for their streams) or “virtual rooms” are valuable. These might include:
- Custom Stream Backgrounds: Beautiful and interactive backgrounds that represent a VTuber’s personality or theme.
- Virtual Spaces or Rooms: In the case of 3D VTubers, custom-designed environments or “rooms” where their avatar can interact can be very attractive. For example, you could design a room for them to walk around in, or a simple stage for them to stream on.
Monetization: These can be sold as ready-made environments or offered as a service for custom designs based on the VTuber’s brand.
4. Designing Clothing or Accessories for Avatars
If you have fashion design skills or a creative flair, you can create outfits or accessories that VTubers can add to their avatars.
- Outfits and Accessories
- Props and Animations
Monetization: Offer these items as add-ons for custom avatars or sell them as ready-made content for VTubers who want to update their look.
5. Illustrations and Promotional Art
VTubers often need custom illustrations for use on their social media, channel branding, or as part of their overall identity.
- Character Designs: Create promotional illustrations or official character art for VTubers’ branding.
- Fan Art: Many VTubers love to have fan art or additional artwork that represents their character in different scenarios.
- Merchandise Designs: VTubers might need artwork for shirts, stickers, posters, or other merchandise they want to sell to fans.
Monetization: Charge for individual pieces of art or offer a “package” for a set of promotional images. If you can create designs that align with a VTuber’s brand, you could also collaborate with them for merchandise sales.
6. Offer Animation Services
VTubers need animated content for their streams, intros, outros, or just for social media. If you can create animations, this is a great niche to tap into.
- Intro/Outro Animations: Custom animations for VTubers to play before and after their streams.
- Character Animations: Subtle animations like blinking, waving, or other movements to make the avatars come to life.
- Transition Animations: Creating animated transitions when switching between different scenes in their streams.
Monetization: Offer these as standalone services or bundle them with other offerings like overlays and custom avatars.
7. Offer Full VTuber Branding Packages
For VTubers who are just starting out, they often need help with everything, from their avatar design to their stream layout. Offering a full branding package can be an attractive option. This can include:
- Avatar design (2D/3D)
- Emotes
- Overlay designs
- Animated transitions
- Stream alerts
- Social media banners
Monetization: Offer this as a premium package to help VTubers set up everything they need in one go.
8. Offer Freelance Services
If you don’t want to sell pre-made assets or designs, consider offering your services as a freelancer where VTubers can commission you for custom work.
- Set up a portfolio showcasing your best VTuber-related designs (avatars, emotes, animations, etc.).
- Offer different pricing tiers based on the complexity and detail of the work.
Monetization: Platforms like Fiverr, Upwork, or Twitter (where many VTubers post commission requests) can help you advertise your services.
How to Get Started:
- Build a Portfolio: Create a website or social media accounts showcasing your best work, especially pieces you’ve created for VTubers or similar characters.
- Join VTuber Communities: Engage in VTuber or artist communities (Discord groups, Twitter, Reddit, etc.) where VTubers and content creators hang out. Networking with them can help you get commissions.
- Reach Out to VTubers: If you’re confident in your work, don’t hesitate to contact VTubers directly and offer your services. Be polite, professional, and clear about what you can offer them.
- Set Up an Online Store: You can create an online store on platforms like Etsy, Gumroad, or even Patreon, where VTubers can buy your pre-made assets (like emotes, avatars, overlays, etc.).

Tips for Success:
1. Create a Unique and Memorable Identity
Your VTuber persona is your brand. Make it stand out:
- Design an Iconic Avatar: Whether you create the avatar yourself or hire an artist, make sure it is high-quality and aligns with your theme or personality. A unique visual style will help you be more recognizable.
- Use programs like VRoid Studio (free and beginner-friendly) or commission professional riggers for advanced designs. if you wanted 3D model.
- Establish a Backstory: A well-thought-out backstory makes your character engaging and gives fans something to connect with.
- Example: A cyberpunk android VTuber might talk about “coming from the year 3025 to study human behavior.”
- Select a Niche: Focus on content you enjoy and excel in, such as gaming, music, storytelling, or art. Combining niches can help attract a broader audience, but make sure it’s cohesive.
2. Invest in the Right Tools and Setup
Having reliable tools improves production quality and makes a strong impression.
- Avatar Tools: Choose software for creating and animating your avatar:
- Beginner-Friendly: VTube Studio, Wakaru, Animaze
- Advanced: Live2D Cubism, Unreal Engine for 3D avatars
- Hardware:
- A good microphone (e.g., Shure MV7 or Blue Yeti) is crucial for clear audio.
- A decent webcam or motion-capture device enhances avatar tracking.
- Optional: Invest in lighting and a green screen for better visual quality.
- Stream Software: OBS Studio (free) or Streamlabs OBS for streaming and managing overlays.
- Stream Overlays & Alerts: Customize overlays to match your VTuber theme using tools like Canva, StreamElements, or Fiverr for commissioned designs.
3. Consistent Content Creation
A steady output of engaging content is key to growing your audience.
- Set a Realistic Schedule: Consistency is more important than frequency. Start with a schedule you can sustain, such as streaming 2–3 times per week.
- Diversify Content: Offer variety to keep your content fresh. For example:
- Live streams
- Q&A sessions or “Just Chatting” streams
- Pre-recorded YouTube videos (highlights, skits, tutorials)
- Short-form content for TikTok, Instagram Reels, and YouTube Shorts
- Participate in Trends: Engage with trending memes, challenges, or games to increase discoverability.
4. Build and Foster a Community
Engaging with your audience is as important as creating content.
- Audience Interaction: Respond to comments and chats during your streams. Use interactive features like polls, giveaways, or viewer-submitted challenges.
- Social Media Presence: Use platforms like Twitter, Instagram, TikTok, and Discord to connect with fans outside of streams. Share updates, fan art, and behind-the-scenes content.
- Discord Server: Create a space for your community to interact. Offer channels for announcements, general chat, and fan content.
- Collaborate: Partner with other VTubers for cross-promotion and collaborative streams. This helps you reach new audiences.
5. Develop Your Skills
Improving your skills adds value to your content and sets you apart.
- Learn Content Production:
- Video editing for highlights or clips
- Graphic design for branding and thumbnails
- Streamlining your live streaming setup
- Hone Your Talent: Whether it’s gaming, singing, voice acting, or drawing, work on improving your skills to entertain and impress viewers.
- Understand Analytics: Learn to interpret platform analytics to understand what content resonates most with your audience.
6. Monetization Strategies
Once you start building an audience, monetization can help sustain your VTubing journey.
- Subscriptions and Donations: Use features like Twitch subscriptions, YouTube memberships, or Patreon.
- Merchandising: Sell branded items such as stickers, apparel, and digital art. Tools like Teespring or Etsy make it easy.
- Sponsored Content: Partner with brands that align with your niche. This could include gaming gear, anime services, or tech products.
- Crowdfunding: Platforms like Ko-fi or Buy Me a Coffee allow fans to support you with one-time payments.
7. Network and Collaborate
Networking is vital in the VTuber community.
- Engage in Communities: Join VTuber groups on Discord, Reddit, or Twitter. Share advice and support other creators.
- Attend Events: Participate in online conventions or VTuber showcases to increase visibility.
- Support Fellow VTubers: Actively interact with others by attending their streams, leaving comments, or sharing their content.
8. Stay Authentic and Enjoy the Process
Your passion and personality are what make people stay.
- Be Genuine: Don’t try to copy others; focus on what makes you unique.
- Be Relatable: Share parts of your life or struggles to connect with viewers.
- Have Fun: Your enthusiasm is infectious. If you’re not enjoying yourself, it will show in your content.
- Patience is Key: Success won’t happen overnight. Focus on building relationships with your audience and improving step by step.
Common Challenges to Watch For
- Burnout: Avoid overcommitting yourself. Take breaks when needed.
- Tech Issues: Test your setup before streams to minimize disruptions.
- Trolls: Prepare for occasional negativity. Use moderation tools to maintain a positive environment.
- Slow Growth: Focus on gradual improvements rather than instant success.
With time, effort, and a focus on connecting with your audience, you can grow into a successful VTuber. Would you like advice tailored to a specific area, such as tech setup or audience engagement?
By leveraging your art skills and creating high-quality, tailored assets, you can carve out a profitable niche serving the growing VTuber community.
keren bosque